Brown Majik

Remember the commercial, "What would you do for a Klondike bar?" Well, people from around the world will roll down a hill, risking life and limb, for a giant round of Double Gloucester cheese at the annual Cooper's Hill Cheese Rolling and Wake. (As a cheese lover, this makes total sense to me.) Lest you think this is merely child's play, consider this: the cheese can reach speeds up to 70 mph, it knocked over and injured a spectator in 1997, and it's a pretty uneven and steep hill so there are always sprained ankles and broken bones. Here's some footage of this year's cheese roll. (Mmmm, cheese roll.)